Take up the challenge on social
Rust-Oleum is a paint brand offered through Mitre 10, Bunnings Warehouse and other leading paint stores. To launch their new Spray Paint Primer they needed to connect with the weekend DIY’er and reinforce their tagline “Make It Yours”. To engage people’s DIY projects special boxes were sent to local influencers to take up the challenge and others were invited through social to showcase their authentic “before” and “after” photos. UGC was supported by brand led static and animated content to increase the awareness of the challenge and show other professional images of what a true DIY project can look like.