Maximising ROI through optimisation​​

Consumers were becoming conditioned to wait for sale periods to purchase new shoes. To capture a greater share of sale period sales, website user behaviour and browsing patterns were used to optimise media buying along the consumer journey, beyond traditional targeting alone. The website content and user experience were updated to reduce friction. High propensity look-a-like audiences were created for different journey stages and matched with bespoke relevant advertising.​