Creating heat through innovation with Gen Zā€‹ā€‹

New Balance partnered with reining NBA Finals MVP Kawhi Leonard to globally launch their new basketball shoe range. To build heat with the Gen Z audience a Kawhibot was created to keep the audience updated on the 7 limited edition shoe drops over the three month campaign period. The digital only campaign was supported by engagement driving channels TikTok, Instagram and snapchat stories.ā€‹ā€‹