On-the-go content for on the-go people​

To launch the New FuellCell Eco, New Balance needed to localize the global approach and develop content to connect with an urban runner. Knowing the audience was most likely to run early in the morning or after work, creative was developed to reflect the culture in which they run. Visual storytelling using gifs were used to support traditional video and static to connect with the urban runners digital led lifestyle. ​