Reignited declining attendance​

A show that captured more than just aerospace enthusiasts. After facing declining year-on-year attendance, extending the Airshow appeal to everyday Australian families re-ignited interest and drove attendance back above previous levels. Local OOH near the event and on high-traffic arterials, tactical weekend radio and family TV friendly programming were used to connect in moments the family were together and able to discuss the event as a family experience not to be missed.​​