Maintaining leadership through audience relevance
Hotondo homes is one of the leading new home builders in Australia. To remain top of mind during a key new building period, a fully integrated campaign was created to connect with a high propensity new build audience. TV programs were cherry picked that over indexed for the audience but also had scale and gravitas to reinforce a leadership position. Radio supported all franchisees to create a local community connection. An always on online schedule provided a backbone of support to capture any in-market interest through contextual targeting and intent signals.