What constitutes “media” is becoming increasingly complex and hard to define. More and more channels are being used to deliver messages to consumers in a way that commands attention. And, traditional ones are being re-imagined through more targeted and contextual delivery.
As consumers continue to respond to ads that don’t look like ads, the integration of medium and message will become increasingly important and blurred. This will be the battle ground for brands and separate good advertising from award winning work.
The following themes represent what we took from the media led Cannes Lions winners. Please enjoy a look into some of the best work from around the globe that got us excited.