With the annual festival of creativity cancelled last year, Cannes saw a huge range of entries from both 2020 and 2021. Overwhelmingly, a singular theme came from the 35 Cannes Lions Grand Prix awarded work across 30 different categories.
You can call it purpose-based, cause-driven, socially-responsible or a host of other things. It is work that shows brands taking tangible action to create real difference and drive positive change in society. It is work that aims to drive long-term change, rather than short-term stunts. It is work that is bigger than the marketing and communications world.
Please enjoy a look into some of the very best work across the globe and the key themes we took away from it.